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Michael Fertik
Michael Fertik (born October 1, 1978) is an American Internet entrepreneur and privacy advocate known for pioneering the industry of online reputation management. He is the Chief Executive Officer and founder of Reputation.com, Inc. a Redwood City technology company that sends take-down requests to websites hosting embarrassing content, attempts to influence search results and help clients obtain positive reviews. He advocates that the internet be cautious to respect the privacy and reputations of people and businesses.
==Career==
Fertik earned a degree from Harvard Law School. While earning his undergraduate, he co-founded and sold a software company called TruExchange.〔 After he graduated, he served as a clerk for the Sixth Circuit of the United States Court of Appeals.〔 During his position with the court, he was reading media stories about cyber-bullying and the effect it had people's lives in the real world.〔 According to Fertik, "I noticed something about the Internet that really bothered me: Anyone could say anything about anybody with impunity. Right or wrong, true or false, outdated or misleading — it didn’t matter."〔(【引用サイトリンク】 title=Internet entrepreneur Michael Fertik wants you to get smart online )〕 He turned down a job offer he had in Washington and moved to Silicon Valley to start Reputation.com (formerly ReputationDefender) in 2006.
Reputation.com issues take down requests to websites hosting content that is embarrassing to their client. At a larger cost it attempts to influence search rankings to obtain a higher position for positive information or a lower position for negative content.〔 Reputation.com raised $67 million in venture capital. Originally it was intended for parents that wanted to protect their children's online reputation, but it ended up being professionals that were primarily interested in the service.〔 As social media became more prevalent, it introduced more features for it.〔 Fertik became known for pioneering the field of online reputation management.〔(【引用サイトリンク】 title=Web Avengers: Michael Fertik )〕〔 According to ''Forbes'' he "more or less invented the sector of online reputation management."〔(【引用サイトリンク】 title=Catching Up With Michael Fertik, Still On A Mission To Save You From The Internet )〕 He was named "Entrepreneur of the Year" by TechAmerica in 2010〔(【引用サイトリンク】 title=Reputation.com founder named TechAmerica entrepreneur of the year )〕 and became a regular commenter on internet privacy issues in national broadcast media.〔(【引用サイトリンク】 title=Web Avengers: Michael Fertik )〕 In 2010 Fertik co-authored a book with David Thompson entitled "''Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier''".〔
Fertik is on the Global Agenda Council on Internet Security for the World Economic Forum.〔(【引用サイトリンク】 title=Catching Up With Michael Fertik, Still On A Mission To Save You From The Internet )〕 He also blogs for the Harvard Business Review,〔(【引用サイトリンク】 title=The Problem with Being Too Nice )〕 and maintains a guest column for Inc. Magazine.〔(【引用サイトリンク】 title=INC: Michael Fertik )〕 Fertik also participates in and provides direction for various advocacy programs. He sits on the Advisory Boards of the Internet Keepsafe Coalition (iKeepSafe) and the Future of Privacy Forum.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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